This website provides relevant knowledge to facilitate investment success, with a focus on the stock market but not limited to this field. Other related topics covered here are environmental, social, and governance issues, energy trends, and international development, among others.

Visitors can find articles, book references, tools, tips, and other resources intended to help people improve their chances of optimizing their returns while also managing risks. These are suitable for beginning investors and people without prior investment experience.

Many of the principles aimed at achieving success in the stock market can also be applied to other types of investments, professional endeavors, and areas of personal life.

The term “amakella” means “don’t be lazy,” and it was one of the top tenets of Inca culture. It inspired us to be dedicated and proactive but in smart ways, starting with a strategic vision, focusing on priority areas, and charting the steps needed to reach the intended outcomes. This process can help people plan their moves ahead and position them for success. 

This approach is consistent with the Japanese term “seiryoku-zenyo,” a key principle in judo, which stands for “maximum efficiency with minimal effort.” By targeting their efforts on key priority areas, investors can maximize their resources and the impact of their endeavors.

If you have questions about our published content or would like to see specific topics covered on our website, please send us a note via our contact page.

Note: Amakella Publishing, the previous user of this web domain, ceased its operations in 2021.


The contents of this website and its associated social media channels are provided for educational purposes only and are not intended to be investment, tax, policy, or legal advice. Our content shall not be interpreted as analyses of financial securities or as recommendations to purchase or sell any security or investment, use any specific strategy, or use any particular products, services, or brands. Links and references to third-party content hosted on this or other websites do not imply an endorsement of such content. Users interested in obtaining investment advice should seek a duly licensed investment advisor.

Any action taken upon the information on this website and its channels is strictly at your own risk. Under no circumstances shall we be responsible or liable in any way for any loss or damage incurred as a direct or consequential result of the content on this channel, or in connection with it, whether by us or a third party, including but not limited to any inaccuracies, errors, or omissions in the content, or for outdated or incomplete information, or for the inability of users to use or benefit from such content. No warranties or guarantees may be created by advertisements or sales materials. By using this website and associated channels, you agree to abide by these provisions.

Our content may contain certain copyrighted works, used in a way that we consider are protected by fair use doctrine and federal law, as specified in Section 107 of the U.S. Copyright Act.